Marketing Analytics Manager (m/f/d)

 StepStone ·  12.10.2018 ·  Hamburg ·  Smaato Inc.


Smaato is the leading global real-time mobile advertising platform, connecting 10,000+ advertisers — including 91 of the Top 100 Ad Age brands — with over 90,000 app developers and mobile web publishers. Smaato manages up to 19 billion mobile ad impressions daily and reaches over one billion unique mobile users monthly.

Founded in 2005 by mobile pioneers Ragnar Kruse and Petra Vorsteher, Smaato has global headquarters in San Francisco, California, with additional offices in Berlin, Hamburg, New York City, Shanghai, and Singapore.

Smaato is hiring a motivated Marketing Analytics Manager to support our global marketing team with sophisticated analytics and reporting as to better understand the impact of our marketing activities and investments. The Marketing Analytics Manager is responsible for the marketing analytics lifecycle, from ensuring that we design the right campaigns to making sure we implement all learnings and insights to improve our global efforts.

Our ideal candidate has strong analytical skills, a creative mind, and is interested in bringing new ideas to our current marketing strategy. This is an exciting opportunity to join our Hamburg-based international marketing team, while also closely collaborating with colleagues in San Francisco, New York, Berlin, Singapore, and Shanghai.

Key responsibilities:


Manage digital marketing analytics, including end-to-end performance reporting on all marketing initiatives.

Collaborate with marketing leadership to develop strategy, goals, and KPIs throughout the entire marketing funnel.

Investigate causes of aberrant data, identify opportunities for optimization, and ensure numbers are accurate.

Design and implement experiments to improve channel efficiency and drive growth.



Bachelor's or Master’s Degree in Computer Science, Statistics, Software Engineering, or related field preferred.

Several years of experience working on performance and CRM marketing, including HubSpot and/or Pardot.

Advanced data visualization and dashboarding experience, including experience with Google Analytics and Tableau.

Demonstrated ability to cull through large volumes of complex data and develop insights and determine trends.

Ability to communicate complex analyses throughout the marketing organization, and build excitement and buy-in to analytics objectives and findings.

Native-level English; other languages are a plus but not required.

Work authorization in Germany.


Smaato’s modern Hamburg office offers an incredible 360° view over Hamburg’s city centre and harbour, and is decorated with lounges, relax, and gaming rooms, including Foosball tables, PS4 consoles and guitar hero. In this office, we conduct in-house hackathons, in which everyone can participate!

Our unique and diverse company culture is shaped by people with commitment, sense of responsibility, risk-taking and discipline. Our employees’ loyalty, efforts, and commitment, we reward with numerous incentive and training programs, career development opportunities, regular team events, fresh fruit & snacks in the office, quarterly massages, and fun activities. Despite our growth over the past decade, we maintained flat hierarchies and short decision paths - much like in our start-up time. We have introduced flexible work hours and other work-life-balance options. The salaries are market competitive and in addition we offer benefits such as a company pension plan and the HVV ProfiCard (public transit ticket for Hamburg) or equivalent. A Buddy-Program offers new employees from abroad assistance for their start in a new country.




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