Interim Senior Manager (m/w) Customer Marketing

 twago IT-Projekte (für IT-Freelancer) ·  14.02.2018

Projekt: Interim Senior Manager (m/w) Customer Marketing Standort: Düsseldorf, NRWStart: April 2018Dauer: September 2018 / plus optionale Verlängerung Umfang: 5 Tage/Woche vor OrtRolle: Vakanzüberbrückung  Ansprechpartner: Julia Rütt, Tel.: [OBSCURED], [OBSCURED]Aufgabenbeschreibung:In this position you will develop and lead a center of excellence in terms of promotions analyses which will enable the business to develop promotional strategies. You will recommend the best use of investment (both price and shopper marketing activities) to meet the business objectives and drives the customer marketing strategies for nominated customers in close cooperation with Sales. Finally, you will drive the development and execution of a category and shopper strategy leading to targeted growth of categories as well as winning customers within budget.• You will be responsible for leading and developing your team of 2 Specialists in measuring and tracking ROI KPIs for customers and brands within scope.• You will work closely with your internal peers to ensure alignment of approach with retailers to identify and share best practice, both internally and externally.• You will ensure an overview of the returns from total Customer Marketing investment including non-price activity.• You will execute the brand strategy and both develop and execute a shopper strategy that ensures optimal employment of budget and promotional effectiveness.• You will continuously develop and provide input to category plans, sales programs, customer presentations and also handle operational Media campaign processes and plan activation. Qualifikationsprofil: • You possess at least 5 years in a similar role within Shopper Marketing working in a retailer facing role of an international FMCG company • Very deep knowledge in Scanner (ACNielsen) and Householdpanel (GFK) data • You are used to work within an international company with complex structures and with interaction between regional and international organizations• You hold strong intercultural and interpersonal competencies as well as both sensitivity and true networking skills• You speak German and English language business fluent




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