Growth Hacker (m/f) at social sweethearts® GmbH (München, Deutschland)

 Stack Overflow ·  16.04.2018

We are an online publisher and a hugely successful one at that!

On a daily basis, we reach millions of users with our content and projects, whether it’s quizzes, apps or blogs. We are a creative team where our mission is to “make people smile”, we are committed to entertaining people and want to empower them to get the most from their valuable time on our host of content platforms. If you are an active user, or you have just seen us on Facebook, we are sure you may be familiar with some of our products such as:, and

We use the latest technology trends in Microservices Architecture, DevOps and Machine Learning in our projects in order to be more adaptive in the modern internet world. The technology we use is primarily PHP, Python and JavaScript from the development side, with many complimentary tools used alongside. With this, we are able to achieve the following:

Over 4 billion page impressions in a single month

Over 350 million active users (1 in every 6 Facebook users!)

Content translated into over 40 different languages

We have many exciting projects we are running in conjunction with our current and hugely successful websites. In order to continue our growth trajectory we are searching for passionate colleagues that value innovative, Agile and explorative work as much as we do!

To empower our further growth and to realize the above declared product vision we created the new position Growth Hacker (f/m) (based in our office in Cologne) with the following responsibilities:

Take on a critical role within the business to drive audience management strategy and attraction through a variety of means, working closely with the founders and C-Level

Provide the strategic direction in all matters of audience development and content growth

Perform a cross functional role, collaborating with the Social Media Team, Data Team, IT and Editors

Design and implement growth opportunities across a variety of Social Media platforms, Facebook, Instagram, YouTube, Snapchat, Twitter etc.

Conduct Data-Driven analysis in order to identify trends to implement across the various platforms with a focus on organic viral traffic growth

Collaboratively liaise with experts across Social Media Management, Content Creation and Business Intelligence to maximise results and growth potential

Proactively perform system analysis with the intention to set up a rule-based automated distribution optimise the quality and quantity of viral posts along with the fine-tuning of KPIs within the business

Bringing in traditional and creative ideas how to grow those KPIs and A/B testing those ideas.

Working with our web analysts to determine the most efficient strategy for content publication

Analysis of engagement metrics across a variety of our brands and platforms with the view to boosting organic growth by managing our own software solution


Leadership experience within growth management / hacker environment, ideally within the B2C digital sector (e.g. ecommerce, gaming, gambling, dating, publishing)

Highly experienced and provable success in building up an audience with continuous growth for several products

Expert knowledge of analytical tools and A/B testing,

Significant analytical experience with a results-driven mentality

Adept at meandering the nuances of a Data-Driven startup environment

Critical view, able to challenge the C-Level and our departments

Prior knowledge and experience working within Agile environments

An entrepreneurial spirit with an eye for content and what “makes people tick”

Fluent in English, German is a plus


Friendly, collegiate atmosphere with colleagues who compliment one another with their skills

We speak English in the office and represent over 20 different nationalities

Relaxation area with Table Football

Quarterly events within the individual team, to be decided on democratically

Emphasis on a healthy work-life balance, with positive and supportive management

Kitchen stocked with fresh fruit, drinks and snacks, as much as you like

Relocation and VISA support offered, including German lessons to help integrate

The latest hardware provided; whether Mac, Windows or Linux

Ever expanding company library with the latest books for learning

Easily accessible offices in the city center of Cologne — ein Projekt von DIPLANET Digital Solutions Impressum